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wein.plus About us

Independent - Credible - Passionate


What we stand for

wein.plus The plus of like-minded people 222.000 members with a passion for wine

wein.plus The plus in quality We fight for the best wines

wein.plus The plus of economic independence Financed only by members

wein.plus The plus in editorial independence Committed only to our readers

wein.plus The plus in credibility We write freely, as the wine deserves

wein.plus The plus in ideas Always opening up new avenues for our members

wein.plus The plus in reliability We have been keeping our promises for over 20 years

wein.plus The plus in wine knowledge 200.000 Webpages high-quality editorial content

Silent GiantFINE
The wine magazine

Independent - credible - passionate

wein.plus is the largest and best-known European platform for all those with a passion for good wine. Utz Graafmann founded wein.plus in Erlangen in 1998 and has continued to develop it together with tasting manager Sam Hofschuster.

Today, more than 150,000 independent wine ratings from producers all over Europe can be accessed online and researched individually.

Right from the start, the goal of Utz Graafmann and Sam Hofschuster was: "We bring together private and professional members as like-minded people and share our passion with everyone who thinks and feels the same way. Both have been fighting for the best wines ever since - and with the deepest conviction.

Blind tasting only under strict conditions

wein.plus works with the aim of providing credible and independent information about wine. Utz Graafmann and Sam Hofschuster have therefore decided to act economically and editorially exclusively in the interests of the members. The team and the authors are therefore exclusively committed to the facts and the interest of information. They write and evaluate freely, as the topic or the wine deserves. Sam Hofschuster and his team therefore taste the wines exclusively blind and under strict conditions in a specially equipped tasting room in Erlangen. Wines are never evaluated at Wein-Plus while travelling, at trade fairs or in wineries.

This premise also gave rise to the world's most comprehensive Wine lexicon, which wein.plus members can use to expand their wine knowledge. It currently contains around 26,000 keyword articles, over 150,000 cross-references and thousands of pronunciation audios and translations.

Strong community of members

Over the years, the wein.plus team has grown to over 20 members across Europe. Among them are tasters, wine experts and editors, sommeliers, IT experts, web designers and administrative and marketing professionals. Their wine experiences, backgrounds and lifestyles are completely different - and with this potential of ideas and perspectives, wein.plus works every day to open up surprising new ways to experience wine for its members. To this end, wein.plus has built up a strong community that offers every member many benefits, help, discounts and intensive dialogue among like-minded people.

The wine knowledge in the team is enormous - and it wants to share this knowledge with all members at all times.

That is why our claim, which we are happy to be measured against, is: wein.plus - your plus in wine expertise.

Numbers

25 years of experience in wine and marketing

The wein.plus team consists of over 20 employees.

Over 241,030 private and professional members. Every month we welcome 300 new members.

1/4 of them are business members. Of these, 12,033 wine merchants and 28,008 wine producers, 3,591 restaurateurs and many more.

165,387 professional wine reviews and descriptions

Receive the weekly newsletter from wein.plus 82,970 Members.

50,000 tasting telegrams per month

5 languages, each with more than 1 million pages of wine information.

Around 1,000 expert articles in the magazine

The Lexicon is with 26,379 Entries, Wine lexicon is the most comprehensive in the world.

223,000 Wines in the shopping sources at online shops.

Members from more than 40 countries.

Facebook 18,000 fans

Instagram 4500 followers

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