wein.plus presents "find+buy", an innovative concept for networking wine offers

The European wine platform wein.plus introduces "find+buy", an innovative feature that - for the first time in the wine industry - combines the most rigorous wine reviews and independent reporting with the convenience of wine search engines.

Via the new find+buy icon, wein.plus specifically links wines from editorially mentioned producers with the offers in the online shops of its premium members. The concept is fundamentally different from other digital platforms: Because wein.plus does not charge any placement fees for the integration of an online shop in "Find&Buy". The service is included in the premium membership. Thus, wein.plus consistently differs from the business model of wine search engines.

"Find&Buy offers our users well-founded information, convenient selection, a high level of security and great wine discoveries without compromising the independence of our reporting," is how wein.plus founder and CEO Utz Graafmann explains the concept.

When a user clicks on the button next to a producer's name, a list of all participating online traders who have his wines available in their assortment opens. The second click leads the user - depending on the technical requirements - either directly to the wines of the producer in the selected online shop or to the wine offers listed by the supplier in Find&Buy-Suche including a direct link.

Independent information and great wine discoveries

"Above all, we want to strengthen the community of our members," emphasises Graafmann. Because the innovative concept results in an unbeatable advantage for private wine lovers, for traders and vintners: "Our users and private members get direct access to many wine offers that they would never have found otherwise." Because at Find&Buy, many suppliers with great or unusual assortments are now also present, which are difficult to find for wine friends on the net. "On the other hand, vintners and merchants with premium memberships come together with private prospective customers whom they could only reach with a lot of effort or high costs via classic online marketing."

Uncomplicated integration for online traders

The development team even took into account the very different digital know-how of wine merchants: For operators with a modern e-commerce system, integrating the offers into Find&Buy requires little effort and is done in no time. However, suppliers who do not yet have one can also integrate their wine offers manually. The only prerequisite: the merchant must have a Business Premium membership, otherwise participation is not possible. The wine offers of all producers registered in wein.plus 's database are displayed.

Programmers, designers, database experts as well as the member support team of wein.plus have been working on the development of the innovative concept for over a year. Currently, about 147,000 wine reviews from about 23,000 producers are available at wein.plus.