According to the current figures, the company registered surprisingly high increases in private and business members. In addition, wein.plus was able to double its access figures. "Last year, we redesigned our website, completely overhauled our brand presence and thus adjusted ourselves even more specifically to the needs of private wine lovers, wine professionals, traders, restaurateurs and wineries", company founder and CEO Utz Graafmann explained the good development. "In addition, the hitherto rather reserved wine industry is finally discovering the opportunities of the internet for direct communication with customers, partners and interested parties as well as a platform for tastings and events."
Graafmann explains the current particularly high interest in the Business Premium membership, which is specifically geared to the business interests of wineries, professionals and traders, with the 2020 balance sheet, which is particularly pleasing for them: "Each of our Premium members currently receives great services and discounts worth an average of around 1,700 euros for just under 200 euros in annual membership fees through SEO effects, particularly favourable exclusive framework agreements and clicks on their own website," emphasises Graafmann. "wein.plus sends each premium member an average of about 1,600 users per year to their website, one hundred percent of whom are from the target group." In addition, private as well as business members receive access to currently almost 150,000 wine reviews, to news and current reporting as well as to the largest wine encyclopaedia in the world with around 25,000 entries.
This year, Utz Graafmann and his expanded team of tasters, editors, screen design, programming and business development want to continuously expand, improve and internationalise this offer. For example, the editorial team will be significantly expanded and the multilingualism of wein.plus will be advanced in concrete steps.
"We have set our sights high on offering our members throughout Europe even more benefits, monetary advantages and particularly interesting content"is how Utz Graafmann describes his strategy.