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Targeted advertising by e-mail

For members only: Your message exclusively and without wastage

Advertising that is wanted - and read

Your advantage with a standalone e-mail from wein.plus: Your message is the focus, because only your content is sent in a targeted manner. To this end, all addressees have consented to receive advertising by e-mail. With this premium mail, your advertising reaches the optimal target group without wastage. Targeted and effective!

Your message to selected recipient groups

Only for Business Premium members of wein.plus!

With this standalone e-mail, your message reaches a selected group of recipients exclusively. We can select the target group/s for you freely from the extensive database of wein.plus.

Selections are possible according to many criteria:
Country
Postcode area
Wine lover
Wine journalists
Wine producer
Wine merchant
Restaurants/Hotels
as well as many other individual selections

Advertising by e-mail is ideal for:
  • Press releases to all journalists registered on wein.plus
  • Mailings to all or selected specialist retailers in a region or country
  • Mailings to wine-affine restaurateurs in a region or country
  • Event advertisements to all private and/or business wein.plus members within the radius of the event location (e.g. 100 km) defined by you
  • Advertising for a specialised shop within a radius of your choice (e.g. 20 km)

Technical data for the standalone e-mail

  • Format: HTML mail
  • Maximum file size: 50 kB

Price per mailing

  • Set-up and selection fee: 349.00 Euro
  • Price per dispatched e-mail: 0.29 Euro

Example:

  • E-mail to a selected group of wine merchants
  • 2.634 sent mails x 0,29 Euro = 763,86 Euro
  • plus flat rate of 349,00 Euro = 1.112,86 Euro

Your advertising gets through

We send your e-mail with a professional service provider (Amazon-SES). The bounce rate (undeliverable e-mails) is very low at approx. 0.1%. The same applies to the complain rate (spam complaints), which is only approx. 0.01%. This proves: The recipients accept our e-mails! This ensures our very high e-mail reputation with all providers, so that the e-mails do not end up in the spam folder.

Each e-mail is tested on over 100 different target environments (operating system versions, screen sizes, e-mail software, etc.) before it is sent in order to achieve the optimum display for the recipients.
Appointments are sent in such a way that users can add them to their diary with just one click.

According to the study 'Efficiency of Marketing Channels in the On- and Offline Sectors of Interactive Commerce' by BVH and Trusted Shops, e-mail marketing is the most efficient online marketing tool. 32 percent of mail order companies say that e-mail marketing has a high response and repeat buyer rate.

Federal Association for the Digital Economy
www.bvdw.org

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