wein.plus is the largest and best-known European platform for all those who have a passion for good wine. Utz Graafmann founded wein.plus in Erlangen more than 20 years ago and has continued to develop it together with tasting manager Sam Hofschuster. In the meantime, more than 140,000 independent wine evaluations from producers all over Europe can be accessed online and individually researched. Only online. Because wein.plus exists today and in the future only on the web.
Already at the start in 1999, the goal of Utz Graafmann and Sam Hofschuster was: We bring private as well as professional members together as like-minded people and share our passion with all those who think and feel the same way. Both have been fighting for the best wines ever since - and that out of deepest conviction.
wein.plus works with the claim to inform credibly and independently about wine. Therefore, Utz Graafmann and Sam Hofschuster have decided to act economically and editorially exclusively in the interest of the members. The team as well as the authors are therefore exclusively committed to the facts and the interest of information. They write and evaluate freely, as the topic or the wine deserves. Sam Hofschuster and his team therefore taste the wines exclusively blind and under strict conditions in the specially equipped tasting room in Erlangen. Wines are never evaluated at wein-plus on the road, at trade fairs or in wineries.
This premise also gave rise to the world's most comprehensive wine encyclopedia, which wein.plus members can use to expand their wine knowledge. It currently contains almost 25,000 keyword articles, over 150,000 cross-references, and thousands of pronunciation audios and translations.
Over the years, the wein.plus team has grown to over 20 employees throughout Europe. Among them are tasters, wine experts and editors, sommeliers, IT experts, web designers, and administrative and marketing professionals. Their wine experiences, origins and lifestyles are completely different - and with this potential of ideas and perspectives, wein.plus works every day to open up surprising, new ways to wine for its members. To this end, wein.plus has built up a strong community that offers each member a great many benefits, assistance, discounts, and intensive exchange among like-minded people.
The wine knowledge in the team is enormous - and it wants to let all members participate in it at any time.
Therefore, our claim, by which we like to be measured: wein.plus - your plus in wine expertise.